An RB2B Alternative for Finding Buyers Before They Ever Visit Your Site
RB2B and LeadLinx solve genuinely different problems that both get called "buying-intent tools." RB2B de-anonymizes people who are already on your website — it resolves a visitor's identity (often down to a LinkedIn profile) in real time, so you know who just looked at your pricing page. LeadLinx works earlier than that: it finds people on Reddit who are publicly describing a buying problem your product solves, before they've ever heard of you or visited anything. One tells you who's already showing up; the other finds people worth bringing to your site in the first place.
RB2B is a real, actively growing product, not a company in trouble — this page exists because "buying intent" and "website visitor identification" get used almost interchangeably in this space, and the two tools point at different signals entirely.
LeadLinx vs RB2B
check_circleLeadLinx is a good fit if
Anyone whose real problem is "we don't have enough people finding us in the first place" — RB2B can only identify visitors your site already gets, so it doesn't help if the underlying issue is top-of-funnel volume.
infoLeadLinx isn't a fit if
If you already have solid website traffic and want to know which anonymous visitors are worth a proactive follow-up, that's exactly the job RB2B is built for — LeadLinx doesn't touch your website traffic at all.
Frequently Asked Questions
Is LeadLinx a replacement for RB2B?
No, and it isn't trying to be — RB2B identifies anonymous visitors on your own website; LeadLinx finds new prospects on Reddit who have never been to your website. Many teams could reasonably use both: LeadLinx to bring qualified people in, RB2B to catch the ones who show up anonymously once they're there.
Does RB2B work outside the US?
Only partially. Per RB2B's own product details, person-level identification (resolving a visitor to a name/LinkedIn profile) is limited to US-based traffic, typically resolving 5-20% of it. Visitors from Europe, Asia, or elsewhere are only identified at the company level, not the individual level.
How much does RB2B cost compared to LeadLinx?
RB2B has a free tier (150 monthly resolutions, company-level ID, Slack-only), then paid plans starting around $79/mo (300 resolutions, LinkedIn profiles) up to $199+/mo (600 resolutions, premium data), scaling to roughly $849/mo for 12,500 resolutions. LeadLinx starts at $3.99/mo with 100 free signup credits — the two aren't pricing for the same job, so cost alone isn't a fair comparison.
Does LeadLinx identify visitors on my website like RB2B does?
No. LeadLinx has no website-visitor tracking or deanonymization capability at all — it only reads public Reddit posts and comments. If identifying anonymous site traffic is what you need, RB2B (or a similar visitor-ID tool) is the right category of product, not LeadLinx.
Which signal is more reliable: RB2B's identity resolution or LeadLinx's intent classification?
They're not really comparable — RB2B's accuracy question is "did we correctly identify who this anonymous visitor is," while LeadLinx's leads come from a person's own public words, so there's no identity-resolution step to be right or wrong about. The trade-off is coverage: RB2B only sees people already on your site; LeadLinx can surface someone who has never encountered your brand.
Can I use RB2B and LeadLinx in the same funnel?
Yes — a common setup is LeadLinx surfacing and helping you reach Reddit users showing real intent, while RB2B separately catches anonymous visitors who found your site through other channels (ads, organic search, referrals) and didn't convert or fill out a form.
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